10.15.07
Speaking of Miller Lite
Does Brent Bozell have any emotion other than mock-outrage?
Miller, the Jesus-Mocking Beer
Fri Oct 12, 3:00 AM ET
The Miller Lite people have a new ad featuring beer drinkers being instructed by a pro-sports-type commissioner in etiquette for the “More Taste League.” But the entity needing a “More Taste” lesson is the Miller Brewing Co. itself.
Ooooooooooooo! B-Boze came to play!
Last year, Miller infuriated opponents of illegal immigration when the Chicago Tribune reported it paid $30,000 for a convention and newspaper ads publicizing a march of illegal-alien advocates to protest against Speaker Dennis Hastert’s congressional office in Batavia, Ill. Consumers launched a national boycott.
Apparently, Miller learned nothing. What the brewing giant has now done is far more offensive. Now, Miller has chosen to associate itself with an event mocking the Last Supper of Jesus, one of the most precious religious occasions for Christians.
Really? Here’s the ad in question:
Oh, I get it. By posing in a manner similar to a painting which was made more than a 1000 years after the supposed meal took place, these homos are mocking the last supper. Well Brent, you better get busy because you have a lot of moral admonishing to do. That’s a shitload of boycotting. Brent, if you would put aside your deep, deep, desire to be seen as a victim for a few seconds, you’d realize that the idea of this picture as a mockery of Jesus is silly.
I’m not going to heap praise upon a shitty company like Miller, I’m sure they realize that any such boycott will come from people who probably don’t drink a great deal anyway. Still, one has to admire their nonchalant response to the threats of homophobics like b-boze.
Oh, and is it just me, or does the moral brigade’s response to this whole thing reek of an excuse to show pictures of half naked people? Why, one would almost think they secretly want to attend!
